Some months ago (many, many months ago) we got an e-mail from Singapore. And, at least for now, that is not a common case in our agency. In this e-mail, we were kindly asked if we would agree to have our portfolio a.k.a. “Best of I TO NIJE SVE!” included in book “Box It Up”.…
Author Archive:
First things first: what is Epica. Well… “founded in 1987, Epica is the only creative prize awarded by journalists working for marketing and communications magazines around the world. It offers an independent jury and global press coverage. Launched as the first European advertising competition, today it is an international celebration of creativity, attracting thousands of…
ZIMO is technology/lifestyle news portal in Croatia. They also like to cover themes about some good advertising now and then. For example, when a young and very creative creative agency starts seriously blogging about what they do, and that is advertising. In this case, our blog ADukacija, which means ADucation, and no, it’s not a…
Actually, they like it so much that they had to put it on their website. Here’s what they said: The IKEA Sneak Peek Invitation. Agency I TO NIJE SVE! and IKEA teamed up for a creative solution for the invitation to a IKEA store opening event for 149 journalists. But how to make the invitation…
Yep, we did. As you probably know, advertising world’s prestige website Adsoftheworld.com (or, more modestly in their own words: “an advertising archive and community”) voted our Letter to community for client IKEA for a bronze medal in Best direct mailing category. You can see it for yourself here. And you can watch the video about…
Bestadsontv.com, “the world’s best global ad industry website, the only site showcasing the world’s best in all mediums: TV, Web, Print, Outdoor, Ambient, mobile”, according to their Facebook page, published two of our direct mailer works on their website. So, if you find yourself wondering through their archives, you’ll be likely to find our Portfolio…
Pitch ili pozivni natječaj za agenciju koji raspisuje klijent jako je u modi. Svi nešto pitchiramo. Pitchira se radi dugogodišnje suradnje klijenta i agencije, pitchira se i radi samo jedne kampanje, jedne radio reklame, a mnogi sa sve manje neizvjesnosti čekaju i dan kad ćemo pitchirati za jednu vizit kartu. Za nekoga iz second level…
Pisac reklama je malo manje mističan naziv prilično mističnog zanimanja: copywriter. Što radi copywriter? Piše reklame. Slogane, naslove, scenarije, voice overe; sve ono što vidite na kraju zaljepljeno na billboard ili pročitano uzbuđenim spikerskim glasom na radiju ili televiziji. I više od reklama: copywriter je, barem u I TO NIJE SVE!, osoba zadužena i za…
Radijske reklame danas su nezgodna tema za razgovor, barem u marketinškim krugovima. Rijetko se koja agencija njima hvali, rijetko tko u njih ulaže baš jako puno truda i razmišljanja, a na njih se gleda kao na zaboravljenog, starijeg brata toliko bolje i zabavnije TV reklame. Tek povremeno, tu i tamo, neki oglašivači na pravi način…
Obraćanje s “ti” ili “vi” osjetljivo je pitanje. Pitanje bontona i društvenog senzibiliteta, točnije. U komunikaciji među ljudima, odluka o tome kada i koga osloviti s “vi”, a koga i u kojoj situaciji osloviti s “ti”, spada u delikatne odluke koje donosimo na dnevnoj bazi. U trenu nas pogrešno oslovljavanje može koštati nečije naklonosti, ostaviti…
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