Smart advertising and creative strategies. And then some cookies.
Meaning: going deep and with lots of thought into every project, no matter what’s the size of a brand or project.
Meaning: not underestimating the witts and hearts of the customers.
Also meaning: creating effective campaigns, because that’s the use of smarts.
Meaning: never letting brands depend on current inspiration or fashion but relying on facts, insights, understanding buyers behavior and defining precise target groups – before deciding how to reach them.
Meaning: we don’t think we know everything.
That’s why our every project starts with a research, making sure we understand specific market circumstances, target group motivators and communication strategy.
Meaning: we don’t believe that ads have to sound like “ads” to sell.
Also meaning: You don’t have to yell to be heard. Just have to say relevant things the right way for the right people. And It also tends to be cost effective that way.
Meaning: we can make a lovely home-agency.
We produce all kinds of material you’d need to get through the campaign or to make your brand Present in customer’s minds every day on all platforms.
Most of the time in agency. And sometimes at home, too.
where we went, what we did, what we got.
I mi se ponosimo, a razloga je više. Prvo, Cresta
Kaktus – festival of integrated communications in Belgrade, according to
You could see it in our Portfolio. And now, everyone
Yes, sir, we’ve got a jury member in our own
Some months ago (many, many months ago) we got an
First things first: what is Epica. Well… “founded in 1987,
ZIMO is technology/lifestyle news portal in Croatia. They also like
Actually, they like it so much that they had to
Yep, we did. As you probably know, advertising world’s prestige
Bestadsontv.com, “the world’s best global ad industry website, the only
Here you are. (And no, it’s not a typo.)
Za većinu ljudi koji nisu u branši, art direktor zvuči
U agencijskoj svakodnevici, briefovi su rjeđa pojava nego što bismo
Zagrebačka (pretežno dizajnerska) freelance scena u posljednje vrijeme bruji i
Oglašavanje je davnih dana napustilo okvire svoje definicije i postalo
Pitch ili pozivni natječaj za agenciju koji raspisuje klijent jako
Pisac reklama je malo manje mističan naziv prilično mističnog zanimanja:
Radijske reklame danas su nezgodna tema za razgovor, barem u
Obraćanje s “ti” ili “vi” osjetljivo je pitanje. Pitanje bontona
Osnovni zadatak svakog djela koje će izaći iz jedne reklamne
Svi znaju kako reklame izgledaju. Na kraju krajeva, rezultati su
Oglašavanje djeci sklisko je područje. Već sam prizvuk oglašavanja djeci
Brief je dokument koji klijent sastavlja za kreativnu agenciju. Svrha
from time to time, of course.
Literally.