BIPA image Mother’s Day

Project Description


A campaign for Mother’s Day with the goal of raising sales of perfumes and gift sets, and creating a deeper emotional connection with the target audience.


How to inspire fully grown-up sons and daughters for a very special thanks for this Mother’s Day? How to avoid drowning in the wave of mother-kissing-babies seasonal commercials? And how to step up to a challenge of being a different, smart and funny beauty retailer?


We put some thought in what should we all be really thankfull for on Mother’s Day. Is it all the dreamy moments of hugs and kisses she gave us? Or is it the moments of tough love that made us the brilliant people that we are today?

Big idea

Thank your mother you’re not a mamma’s boy!

Project Details

Tags: Campaign, TVC

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