Movember is an annual event involving the growing of moustaches during the month of November to raise awareness of prostate cancer. GRAWE, positioned as an initiator of positive changes in the community, seeks the way to take part in Movember and inspire as many people to take part.
How to inspire people to inspire each other to take part in Movember?
The Challenge of the Famous Moustache! By visiting the web site, one could challenge his friends to start growing one of the famous moustaches. From Magnum to Dali, challengers could easily show how their friend would look like with that exact pair of moustache, in a personalized video-challenge.
Tags: Campaign, Web