Motovun Film Festival 2013

Project Description


We got the task to rebrand Motovun Film Festival as to be attractive to the younger audiences again.


Rebranding campaign – Free Zone Motovun


We asked ourselves what do young people in Croatia want today. And found out that they want to – leave Croatia. So we decided to transform Motovun FF into a place perfect to emigrate to – Free Zone Motovun – independent and with all state attributes including the an- them, flag and passport for each visitor. The result? 20 % more visitors, 45 % more festival tickets sold in pre-sales and one happy festival director.

Project Details

Client: Motovun Film Festival

Tags: Branding, Campaign

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