GRAWE Challenge of the Famous Moustache

TASK Movember is an annual event involving the growing of moustaches during the month of November to raise awareness of prostate cancer. GRAWE, positioned as an initiator of positive changes in the community, seeks the way to take part in Movember and inspire as many people to take part. CHALLENGE How to inspire people to…

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Glasaj.hr

TASK A campaign with only one goal: to prove that the most traditional media – billboard alone – can create high digital activity. CHALLENGE Evidently, how to make the classical billboard highly digitaly interactive, and also serve for raising awareness for something positive in the world around us. And then, there was this funny thing:…

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GRAWE Breast cancer awareness

TASK Statisticaly, 1 of 10 women will be diagnosed breast cancer. 9 of 10 of those who discover breast cancer in early stage, will survive. We are not the first ones that will try to raise awareness of early discovery and self-exams. But how can we try and make the difference, for real? CHALLENGE Every…

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BIPA image Mother’s Day

Brief A campaign for Mother’s Day with the goal of raising sales of perfumes and gift sets, and creating a deeper emotional connection with the target audience. Challenge How to inspire fully grown-up sons and daughters for a very special thanks for this Mother’s Day? How to avoid drowning in the wave of mother-kissing-babies seasonal…

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GRAWE image

How did we come to the idea for GRAWE campaign “Questions”? Well, simply, we wanted to create an image campaign that will, following the GRAWE brand spirit, inspire people to “live more”, to get started, to start the change in their lives and start living for real. But that is a very slippery slope in…

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Motovun Film Festival 2013

TASK: We got the task to rebrand Motovun Film Festival as to be attractive to the younger audiences again. SOLUTION: Rebranding campaign – Free Zone Motovun IDEA: We asked ourselves what do young people in Croatia want today. And found out that they want to – leave Croatia. So we decided to transform Motovun FF…

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Pitch za klijente

TASK: When I TO NIJE SVE! was still a very new marketing agency, in order to be presented to potential clients, we needed to design a campaign with a strong message that will immediately produce results. SOLUTION: Pitch for clients! IDEA: Instead of sitting and waiting for “a word of mouth” to do the thing,…

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BIPA image campaign 2014

TASK: We got the task to create an image and sales campaign as well as the po- sitioning strategy, which will last for two years and which will include the rebranding of the current communication and ATL and BTL materials. SOLUTION: “Little Secrets of Happy Shopping” campaign IDEA: We wanted to introduce all of BIPA’s…

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