It also shows the game of two different letters — Cyrillic and Latin. They are essentially the symbol of the Balkans — so different and yet somehow similar and clear to everyone. The letter N is displayed in mirror to further emphasize all the similarities between the differences. Turned N clearly associates into Cyrillic in a bold version of the selected typography. The motif of the tablet adds a more sleek, gentler moment. Incompatible connection. Like Cyrillic and Latin. Or a solid, strong typography and a delicate pattern. And, ultimately, the Balkans and Cannes.