BIPA image campaign 2014

Project Description


We got the task to create an image and sales campaign as well as the po- sitioning strategy, which will last for two years and which will include the rebranding of the current communication and ATL and BTL materials.


“Little Secrets of Happy Shopping” campaign


We wanted to introduce all of BIPA’s offers through Little Secrets Of Happy Shopping and present the feeling that every time you shop there, you’ll get a good bargain, every time a little bit more. The slogan “Make-up your day!” is designed to attract new customers to the store and build the awareness of BIPA as a place where good bargains, clearly and honestly communicated, can make your day.


Project Details

Client: BIPA

Tags: Kampanja, TVC

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