BIPA image campaign 2014

Project Description

TASK:

We got the task to create an image and sales campaign as well as the po- sitioning strategy, which will last for two years and which will include the rebranding of the current communication and ATL and BTL materials.

SOLUTION:

“Little Secrets of Happy Shopping” campaign

IDEA:

We wanted to introduce all of BIPA’s offers through Little Secrets Of Happy Shopping and present the feeling that every time you shop there, you’ll get a good bargain, every time a little bit more. The slogan “Make-up your day!” is designed to attract new customers to the store and build the awareness of BIPA as a place where good bargains, clearly and honestly communicated, can make your day.

 

Project Details

Client: BIPA

Tags: Kampanja, TVC

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