CineStar birthdays

Project Description

TASK:

We got the task to do complete rebranding of the kid’s birthday party service in CineStar cinemas.

SOLUTION:

3D video starring CineStarMan – a new superhero dedicated to making kid’s birthdays great.

IDEA:

According to the research, the easiest way to connect with the primary school-age children is through anthropomorphic characters, superheroes or other similar characters that they look at like roll models. So, we created action hero CineStarMan and his cool sidekicks – and put them in a 3D mini-movie about saving the birthday parties, making it more attractive to the cool kids of today.

Project Details

Client: Blitz CineStar

Tags: Branding, TVC

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