IKEA News report

TASK:

Creative solution for invitation to the media to cover the start of construction of the first IKEA furniture store in Croatia.

SOLUTION:

Creative packaging for press release – News report

IDEA:

Recognizable IKEA package with all that one reporter needs to write a re- port – USB stick with media kit, white paper, hex key pencil that evokes the do-it-yourself assembling of IKEA furniture and safety instructions – a package that besides providing press material, at the same time communicates IKEA concept and strengthens brand awareness.