IKEA News report

Project Description


Creative solution for invitation to the media to cover the start of construction of the first IKEA furniture store in Croatia.


Creative packaging for press release – News report


Recognizable IKEA package with all that one reporter needs to write a re- port – USB stick with media kit, white paper, hex key pencil that evokes the do-it-yourself assembling of IKEA furniture and safety instructions – a package that besides providing press material, at the same time communicates IKEA concept and strengthens brand awareness.

Project Details

Client: IKEA Hrvatska

Tags: Direct mailing

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