IKEA News report

Project Description

TASK:

Creative solution for invitation to the media to cover the start of construction of the first IKEA furniture store in Croatia.

SOLUTION:

Creative packaging for press release – News report

IDEA:

Recognizable IKEA package with all that one reporter needs to write a re- port – USB stick with media kit, white paper, hex key pencil that evokes the do-it-yourself assembling of IKEA furniture and safety instructions – a package that besides providing press material, at the same time communicates IKEA concept and strengthens brand awareness.

Project Details

Client: IKEA Hrvatska

Tags: Direct mailing

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