Motovun Film Festival 2013

TASK:

We got the task to rebrand Motovun Film Festival as to be attractive to the younger audiences again.

SOLUTION:

Rebranding campaign – Free Zone Motovun

IDEA:

We asked ourselves what do young people in Croatia want today. And found out that they want to – leave Croatia. So we decided to transform Motovun FF into a place perfect to emigrate to – Free Zone Motovun – independent and with all state attributes including the an- them, flag and passport for each visitor. The result? 20 % more visitors, 45 % more festival tickets sold in pre-sales and one happy festival director.