BIPA image Majčin dan

Brief Image kampanja za Majčin dan koja će podići prodaju parfema i poklona u BIPI i stvoriti dublju emotivnu povezanost s kupcima. Challenge Kako inspirirati odrasle sinove i kćeri da za ovaj Majčin dan pripreme svojoj mami jedno posebno “hvala”? Kako izbjeći utapanje u valu sezonskih reklama u kojima majke grle malenu djecu u trenucima…

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GRAWE image

How did we come to the idea for GRAWE campaign “Questions”? Well, simply, we wanted to create an image campaign that will, following the GRAWE brand spirit, inspire people to “live more”, to get started, to start the change in their lives and start living for real. But that is a very slippery slope in…

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CineStar birthdays

TASK: We got the task to do complete rebranding of the kid’s birthday party service in CineStar cinemas. SOLUTION: 3D video starring CineStarMan – a new superhero dedicated to making kid’s birthdays great. IDEA: According to the research, the easiest way to connect with the primary school-age children is through anthropomorphic characters, superheroes or other…

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ShoutEm loyalty app

TASK: We got the task to do create and produce promo video for new loyalty mobile app for ShoutEm, a New York based mobile application company. SOLUTION: Promotional video “The Barber Shop” IDEA: We wanted to make a video that will present the way to use and all the possibilities of the ShoutEm loyalty app,…

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BIPA image campaign 2014

TASK: We got the task to create an image and sales campaign as well as the po- sitioning strategy, which will last for two years and which will include the rebranding of the current communication and ATL and BTL materials. SOLUTION: “Little Secrets of Happy Shopping” campaign IDEA: We wanted to introduce all of BIPA’s…

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