Culture

They say that you can be either part of the problem or part of the solution, and we always choose the second option. We think of creativity as clever problem solving because, in order for a creative solution to be relevant, it should be necessary. And to be necessary, it has to solve something.

In order to accept the problem as an opportunity for improvement, we are ready to step out of our comfort zone and approach it with a clear head - because the problem is as big as we imagine it. This also means that we encourage communication and discussion, both with juniors and seniors - everybody can give their perspective because more heads are always smarter than one.

For clients, this means that they will have an agency that really understands the problem, before solving it. Also, a well-posed problem is at least half solved. This is why we will always request a brief that clearly defines it.

People who work at I TO NIJE SVE! are creative, but they also need to be productive - creative within a timeframe, a given problem, and a client’s business goal. This is why we don’t rely on unpredictable moments of inspiration, but we’re guided by smart and clearly defined processes.

Brief gives us a problem, processes give us guidelines and keeps us on the right track, and we’re being creative within that. This means that we design with purpose, not because it’s nice, and that our copy will transfer a clear message, while great wordplay is in second place. We adjust our delivery to the brief, we don’t suggest pun for a fun and we maximally optimize our approach to the given problem because we know that client wants to exchange his resources and his budget for something that will solve that problem. For clients this means that we see every key visual, copy, or 360 campaign as a product they would want to buy - something creative but at the same time relevant for the client’s needs and goals.

We are trying to find a balance and compromise between our own wishes and ambitions and the interests of the people who surround us. We are not aggressive, nor passive in our communication. We are confident while respecting others. We will suggest something, then listen to other opinions.

We believe in what we’re doing and the way we’re doing it, so we stand by all our suggestions confidently. We are building a culture in which we are all ready to stand up for ourselves, our colleagues, and the whole team. In doing so, we of course control our ego and we’re open to different arguments.

For clients, this means that they will always get a deliberate solution, which we think is good, but that we can hear and acknowledge their opinion at the same time and accept no as an answer.

If we want to be a reliable partner to our clients and have a better internal collaboration, we have to continuously learn, change, and to absorb. Regardless of years of experience, motivation, knowledge, or our individual values.

This is why we know the tools we use and we learn the skills that we can use in everyday life. We follow trends in our industry and our business segment, we read professional literature and we organize educations collectively.

Dear clients, you can stay calm, because this means that your brand is in the hands of professionals who know it - from its guidelines to its competition. We will know how to adjust our tools, skills, processes, and knowledge, depending on your needs and goals, and if we are not professional enough to deliver something, we won’t promise it.

Every product should have a clear benefit for the buyer. So should ours. This is why with each project we try to offer something extra and smart, that could potentially change the client’s business. We call it a business-wise approach to work.

We have the same goals as clients and we’re non-exclusive to each other. This is why we cherish relationships and we avoid a client/agency division. This means that we think about the cost-effectiveness of the solution before proposing it or that we often propose something proactively if that realizes a client’s business goal.

By finding a good benefit, we’re trying to change not only the life of a buyer but also a business of a client. We want clients to use our creative solution to expand their business, make a bigger profit and even achieve personal growth.