First things first: what is Epica.
Well… “founded in 1987, Epica is the only creative prize awarded by journalists working for marketing and communications magazines around the world. It offers an independent jury and global press coverage. Launched as the first European advertising competition, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries.”
So, now you know, if you didn’t already.
And here’s the thing. They publish a book each year. This book right here.
And if you open this book… precisely on page 328…
… you’see I TO NIJE SVE! direct mail for IKEA, News Report, got inside.
Here’s the proof.
Clap, clap, clap, clap… Thank you.