About the project

Gorski kotar has a new look!

brandBOX for Gorski kotar


Gorski kotar Tourist Board


brandBOX, Branding, Design





Gorski Kotar Tourist Board asked us to create the brandBOX for the destination. 

brandBOX is a set of guidelines for emerging brands and those in need of repositioning. It consists of the brand promise, brand values, tone of voice and visual identity.

The visual identity, apart from the logo, typography, colors, images, layout and formats, should also include the iconography of certain categories of tourist services.

We admit it was a diverse task for a destination that offers even more diverse experiences – adventure, gastronomy, rest, renewal… Whatever helps visitors to find themselves again.


What image pops up in our mind when we hear Gorski Kotar? To the majestic hills and mountains? The elusive lynx? Or perhaps romantic houses by numerous rivers and lakes?

Brand values, tone of voice and the entire visual identity reflect the character of Gorski Kotar – its diversity, accessibility, beauty and peace, but also dynamism and adventure. Like a real, versatile host who recognizes what suits the guests and makes it possible for them – be it by unobtrusive serving or a subtle hint to the guest how to discover the desired experience.

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