About the project


Greatly accepted campaign for acceptance of refugees.


Government Office for Human Rights and Rights of National Minorities in the Republic of Croatia


OOH, Digital



Our challenge was to encourage citizens of the Republic of Croatia to accept citizens of Third World countries, who require international protection. This includes creating a positive change in attitudes, feelings, and behaviors toward refugees and getting our citizens to know their potential contribution to our country’s culture, society, and economy.


We were thankful for the opportunity to create a message that can impact the life quality of Third World citizens. So we came up with a campaign that deals with ourselves, and that shows that we’re not such a closed population as we think we are.

The culture of one country does not know of borders. It simply doesn’t function as an isolated and self-sufficient system. Instead, it’s being created from different influences and ideas, just like a melting pot.

Throughout history, we also enriched our culture with the whole palette of food, traditions, and products from other populations, that became an irreplaceable part of our everyday lives. They became ours. And we thought that it was time to create a welcoming society once again.

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