brandBOX, Branding, Design, ToV
Modepack, a responsible, high-tech packaging company, wanted us to create a brandBOX that would standardize and protect their ideas, objectives, and aspirations.
brandBOX is a package of guidelines for emerging brands and those in need of repositioning. It consists of a brand promise, brand values, visual identity, and tone of voice. Its purpose is to maintain the set standards, and their adherence is a prerequisite for further growth, effective communication with customers, and competitiveness on the market.
Modepack is a company with a big factory and even bigger aspirations. To bring everything together and present them in the right light, we made sure that the defined guidelines reflect the character of the company and the fact that in every decision-making process they take into account the impact it will have on the customer, community, and also the planet. Modepack is a responsible company, so we have responsibly accepted the task of bringing this aspiration to life through the creation of brandBOX.
The logo depicts the circular process that is an essential part of packaging production. It gives an impression of a calm, stable brand that cares about sustainability while creating new processes. The movement within the logo itself and its openness correspond to the brand’s innovation, agility, and disruptiveness.
Colors & Typography
The primary color is a shade of dark green. It can be used in combination with the secondary color as an accent, to draw attention. This contrasting and dynamic color palette can be expanded by adding natural warm colors to enhance the emotional impression of the brand. For the typeface, we used Roundo and Amulya. Roundo is a geometric sans serif typeface, optimized for headlines. Amulya is used for body text and smaller texts.
The main graphic element of this branding are the lines. Lines intertwine with the visuals either as a graphic element or as a dinamic addition to a photograph. They make the brand recognizable but also symbolize the positive trajectory of Modepack as a brand. We also developed simple pictograms that always have an open element following the logic of the logo.