Brand box, web page
TP Prime is a group of top experts who provide accounting services, tax and business consulting, and revision. They were founded in 2012, and the numbers indicate that they are doing very well. And they know that numbers don’t lie.
Over the years, TP Prime has become a professional and transparent consulting company with expertise and people in the first place, and they asked us for help in positioning the brand and creating a website.
Without positioning, defined identity, and values, we can have a company, but not a brand. That’s why we did detailed research and created a Brand box for TP Prime that includes defining the tone of voice, values, brand promise, and visual identity. And later, we applied all of that to their new website.
Abacus and Σ are recognizable elements and symbols associated with the accounting and finance industry, so we merged them into one unit for the purposes of this visual identity. Each element implies a benefit that the brand wants to communicate – premium moment tells us about quality, tables motive about a structure, Σ about carefully managed finances, and abacus circles about practicality and flexibility.