Client
IKEA Croatia
Delivery
Direct mailing
Year
Challenge
IKEA has arrived in Croatia. To leave a good impression about it we got a task to come up with a creative solution for a press invitation, to cover a construction start of the first IKEA department store in Croatia. Even though most of us were familiar with a brand, we had to design something that would invite the journalists and present a brand at the same time.
Solution
We used a well-known IKEA packaging, a so-called flat pack, to make a News report – a packing containing everything needed for a media press. The package contains all that a journalist needs for writing a report – a USB stick with a media kit, a blank paper sheet, a hexagonal pencil that evokes a one-man assembling of IKEA furniture and usage instructions. So our invitation not only contained all the necessary information but became material for communicating the brand concept and strengthening brand awareness.
Visual
