Branding, design, copywriting, web
Noelle is a brand that offers quality, vegan and cruelty-free products – makeup brushes recognizable by their pastel shades. They closely work with professional makeup artists to ensure the highest standards, and with us when they need experts who will design creative visuals and communication.
With just one set of brushes, we have endless makeup possibilities. As well as catchy communication and more playful 3D visuals that use recognizable pastel colors of the product. With such a creative solution and product like that, applying makeup stops being an everyday obligation and starts being an opportunity for creative expression. After all, you know the saying – there is no craft without a tool.
For some, make-up is just an everyday task, while for others it’s an opportunity for creative expression. Noelle wants make-up users to enjoy the process just as much as the result, so the visual identity of the brand is created with the same purpose.
We embedded design of brushes in the surrounding that follows brand characteristics – modern, playful, different. Round, soft, and colorful gentle shapes subtly define the scene to highlight the product and create a complete visual.