Pipi x Rossi Teranino

The task was to create a label for a special-edition drink – Teranino infused with Pipi orange soda. Two brands, two very different personalities, one product. In addition to the visual design, it was important to define the communication on the label itself – something that would clearly, yet playfully, explain what this drink is all about. The main challenge was to find balance between the recognizable elements of both brands, preserve their authenticity, and still create a cohesive whole that looks and feels like one.

The label puts Teranino’s strong visual identity front and center, while Pipi’s elements are introduced more subtly – through illustrations, colors, and textual details. The dominant red tone, adjusted for final production, helps the product stand out on the shelf and visually connects both brand worlds. Typography and layout highlight the name “Teranino,” while the Pipi vibe is brought in through retro-style illustrations and playful accents. Floral elements from the original Teranino label were retained, helping us strike a balance where neither brand loses its identity – instead, they complement each other.