Small drops of great importance - I TO NIJE SVE! Creative Agency

Client

Jamnica Plus d.o.o.

Delivery

Social Media strategy

Year

2024

Partners

MOGLO

Challenge

With this project, Jana aims to position itself as a partner in education on emotional well-being and as a motivator for parents and educators to foster healthy habits in children. Our task was to communicate Jana’s new partnership with Abeceda zdravog odrastanja and its initiative Small Drops of Great Importance. Through this project and the Jana Kids product line, Jana continuously promotes the adoption of healthy habits in children. It was essential to present the limited-edition labels on Jana Baby bottles, which allow children to draw on them, along with a booklet featuring simple tools to encourage healthy emotional development in children and a series of educational videos for parents through social media channels.

Solution

The social media campaign ran from November to February in phases, carefully integrated into the existing always-on content that promotes Jana’s core brand values, such as supporting parents and emphasizing the importance of emotional development. Campaign content was incorporated into thematic blocks within the monthly content plan, ensuring regular project updates, while the always-on content maintained brand consistency and broader messaging.
To clearly present all project elements across social media channels, we created several categories of posts. Each post was adapted to its respective platform to highlight a specific asset.

We animated the droplets from the educational booklet, directing users to download the booklet.
Longer educational videos were adjusted for different platforms, guiding users to the full versions on YouTube.
Before each video, a carousel post introduced the topic in greater depth from a child’s perspective.

This approach provided an intuitive user journey through a vast amount of educational content—moving from social media posts to the booklet and then to video lectures—all interconnected through themes and cross-linked across channels.