Client
Pipi Beverages d.o.o.
Delivery
The Pipi towel campaign
Year
Partners
Challenge
Tourist season always brings the same story—beaches are packed, but so are the empty towels left behind as “reservations” for the best spots. And they stay there. All morning. Sometimes all day. But Pipi always has a carefree solution.
Solution
All towels are the same—wide and taking up too much space. So, we created the Pipi towel—a narrow but extra-long beach towel designed to fit exactly where others don’t: between someone else’s towels, against a wall… wherever you want. Because #bolitepipi.
We introduced the Pipi towel through an Instagram activation on the #bolimepipi profile. Followers sent us photos of “reserved spots” where no one was sitting, and in return, we sent them our towels.
We introduced the Pipi towel through an Instagram activation on the #bolimepipi profile. Followers sent us photos of “reserved spots” where no one was sitting, and in return, we sent them our towels.
