Client
Thermostone
Delivery
brandBOX, Branding, Dizajn, ToV
Year
Challenge
Thermostone is a manufacturer of aerated concrete – a lightweight, sustainable and energy-efficient building material that holds strong technical advantages, but is still not widely recognized on the Croatian market. Despite being present, the brand lacked a clearly defined identity and communication that would highlight its strengths. Our task was to position aerated concrete as a smart construction choice and build a brand that is relevant, compelling and consistent across all channels – from visual identity to everyday communication.
Solution
Based on initial insights and research, we developed the brandBOX – a strategic framework that brings together the key elements of brand identity and communication. We defined the brand’s core values, tone of voice and visual system, established clear implementation guidelines, and ensured consistency across all channels. At the same time, we initiated and aligned the brand’s social media presence with the new standards, giving Thermostone an immediate and relevant voice on the market.
Discovery phase
Before we began crafting the solution, we carried out a thorough discovery phase. This included competitor analysis, market trend research, and the definition of communication benchmarks. Through in-depth conversations with the Thermostone team, we identified the product’s key advantages and gained a deep understanding of their business logic and long-term goals. This process helped ensure our work was grounded in concrete insights – not assumptions.
Logo
The old Thermostone logo featured a house and a tree – a symbolic representation of nature and home, communicated through a traditional visual language. The new logo reimagines that concept in a more modern and abstract way: two geometric house shapes – one green, one orange – come together to form a strong, modular symbol. The design is clean, precise, and adaptable across all formats and channels.
Kolori & tipografija
The new color palette is deliberately reduced to orange, green, black and white. Orange brings energy and innovation, while green reflects sustainability and balance. Together, they create a visual identity that feels distinctive, fresh and easily applicable across mediums.
Nimbus was selected as the brand’s typeface for its professional yet highly legible character. It offers great versatility and consistency across all content types – from bold headlines to detailed technical descriptions.
Nimbus was selected as the brand’s typeface for its professional yet highly legible character. It offers great versatility and consistency across all content types – from bold headlines to detailed technical descriptions.
Branding
