Design, copywriting, content, digital
BIPO KLUB is a loyalty program for expectant mothers and parents with children 0-3 years old. Up until now, BIPO KLUB enabled great discounts for baby assortment in BIPA and a new website was launched to offer equally valuable, welcome advice and useful information on parenting. Our task was to help build a new website that would become a great source of information for mums and dads from all over Croatia.
When we’re talking about great projects with this client, there is no room for baby steps. By launching a new website, BIPO KLUB soon got a new, more imaginative, and playful look, and we proudly signed a more creative design and more relevant content.
Waves of tenderness
The new elements of BIPO klub visual identity are wavy shapes that give off feelings of tenderness and calmness. They evoke memories of childhood and feeling safe without looking too childish. In this way, we wanted to make the new BIPO klub appealing to adults while also making it clear that that content is baby-related or child-related.
registrations within the first 24 hours
average blog post reading time
subscribers within the first week of web launch
average time reading the pregnancy by weeks articles
We changed the way we show products on posts. We wanted the posts to look playful and natural just like the floor of a child’s bedroom after afternoon playtime. We decided to slightly rotate and layer the products to make them seem like they’ve accidentally been thrown into a perfect photo pose. We also wanted everything to feel light and airy so we created shadows that give the impression that the products are floating.