Poslovna inteligencija is a leading company for the implementation of analytical systems and strategic ICT consulting in Southeast Europe. They help their clients simplify the intricate parts of the business. We were asked to present their business through web design as simply as possible.
We rolled up our sleeves, stretched our fingers, and began to unravel. Loop by loop, from research through sketching to design – we have woven a design for two websites and one logo. The lead roles of both websites are products, their benefits, and the call to action.
IBM partnership web page
Products created by the collaboration of Poslovna Inteligencija and IBM are in the focus of this web. Each is accompanied by an axonometric illustration and icon. That way we gave them a visual character, recognizability, and memorability. See the full page here.
XBRL point web page
The XBRL point facilitates the preparation of financial statements. It is simple, intuitive, and optimized to operate. We have woven these characteristics into the web as well. Neutral colors and negative space give the impression of airiness and result in easy, undisturbed movement through the content. The result is the focus on CTA and product benefits. You can view the full page here.
In addition to the website, we designed the XBRL product logo. It is composed of two components: a typographic solution and a sign. The stylized X is both a part of the name and a distinct, recognizable symbol. Ambiguity is inherent in the sign’s design. The letter X is made of two arrows that represent movement and progress. Arrows are also associated with connecting different data sets in the financial report.