Kaktus – festival of integrated communications in Belgrade, according to it’s own statement, celebrates only the ideas that cross the line of the obvious and, despite the tough conditions on the market, produce the most efficient communication with the target groups. Well, that sounds like the jury duty just by the taste of our creative director, Alen Kekić. Plus – is there a better way to peek through the fence on the neighbours lawn, at least when it comes to advertising?
Who put Alen Kekić in the jury this time? Kaktus.
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